TASSANI
A fundamental novelty for yard problems. The Conforming Fiber-reinforced Background is the new product of the range “I Professionali” who enriches the Tassani proposal for wall surfaces painting.
The innovative product, colourable with tinting machine, has been specially realized in acrylic and acrylic-siloxanic versions to offer an application system good for any requirement of the customer: the acrylic-siloxanic versions guarantees, in facts, a better waterproofing and transpiration of the surface where it is applied. Technically The Conforming Fiber-reinforced Background is a filling paint special acrylic resins based, charged in calibrated granular size and acrylic fibres which, giving a structure to the applied product film, improves his resistance. Thank to his filling and conforming power, the product is ideal for applications on external and internal walls who have typical problems of the building yards, like statical superficial hairline cracks, partially flaked paints, restored plasters and putties, presence of different kinds of plasters (for example rough and dehumidifying plasters). Once used the product is assimilable to a skim plaster; so it’s possible to recreate the effect applying the product on plasterboard. The Conforming Fiber-reinforced Background, if used on supports of good cohesion, doesn’t need a primer and can replace thr first finishing coat, amortizing working costs and times.
www.tassani.it - info@tassani.it
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GRUPPO IVAS
A soul of cement for walls. Metropolis®, the new decorative division of Ivas group, propose the innovative effect Soul Cement, cement texture to give life to walls worthy of lofts, high tech spaces for interior design decoration and industrial. This particular wall paint has a raw, essential and metropolitan look to create surroundings out of traditional schemes, bringing inside what’s usually outside, for cosmopolitan atmospheres walls. Soul Cement is pure soul of cement, urban life stuff, contemporary, unprejudiced and underground style expression that keeps the minimalist charm of suburban hangars, striking the surrounding with rips of pure washed away cement.
Soul Cement is available for interiors and exteriors, in eight shades: smoke, slate, lead, anthracite, greige, travertine, avio and turtle-dove.
Metropolis® products, finally, are water based and eco-sustainable because without solvents and very small release of organic volatile substances as requested by VOC regulations.
www.gruppoivas.com
info@gruppoivas.com |
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VIERO
It’s coming the new press campaign with title: “I want a house with the colour of the sky”. Since September 2010 on the main technical specialized magazines has been published the new communication campaign to fling again the brand Viero. The campaign is mainly addressed to all the architects and designers who look for application solutions chromatic harmonies in the van of main technologies. Together with the marketing subject, which recalls the painting style of Henry Matisse, the head line “I want a house with the colour of the sky” refers to the several possibilities offered by the new chart Viero. Rich in colours, classic shades and full shades, bright, lively, into line with new architectural trends, the range is expression of a wide experience in the sector and a serious research who brought to unique chromatic solutions, with outstanding results on durability. The intention of marketing message, besides being emotional has an informative characteristic because in publishing has been shown the whole range Viero, among finishing products and technical products. Coming from a image restyling project, either in packaging or re-classifying of the range of products, the brand Viero assert in Italy his position as a specialist for consolidation, restoration and decoration of the façade of modern and contemporary buildings.
www.viero-coatings.it - info@viero-coating.it |