February 2011 - n° 1

Colore & Hobby

Thanks to his 40 years of experience in the world of colour, Colore & Hobby represent the landmark of the Italian compartment. It is distributed monthly to approximately 13.500 italian producers, wholesalers and retailers. To receive a copy of the magazine write to info@edipubblicita.it

CROMO S.R.L. - Colour as a mission

Colour card and colour fan decks: here is the Cromo's core business. According to the company philosophy to let "the colour talk", colour cards are the means to express the substance of a product while colour fan decks show the assortment and the colours collection and complete the duty of the colour card.
Colour cards are a marketing tool of great importance which cannot remain just a collection of shades, but has to be realized with principles of graphics and reproduction of the shades and effects with complete reliability and full pertinence to the real product.
In this light, Cromo's production propose itself as a complement to the firm offers and business card for the operators of the sector.
Visit our website www.cromosrl.it

Webcolor.it

Webcolor.it is the system of portals at the service of anybody is interested in the world of colour and decoration.
Thanks to 5 different roads can be found information for retailers, producers, applicators, architects or privates.
Visit www.webcolor.it


BOOK ADICOLOR

Cromo has realized for the customer Adicolor a unique tool, never realized in Italy. It is a book size 45x65cm which contains the presentation of 24 decorative products with all the information and application cards and, above all, entirely realized with the original products supplied by the customer and applied according to the instructions and the different tools. It includes 980 chips in various sizes, a useful book in sales points to show and let touch with hand to the painter, architect, private the feeling of the decorative finishing. Other unique characteristic, in printing was not used paper but pvc, a material stain and tear resistant.
High quality printing which guarantees a long time duration, this book is a tool which stay in the sales points for years and will be completed and revised with the news every 12 months.
This work has been made in 1000 pieces.
www.adicolor.it - info@adicolor.it

 

TASSANI – FANDECK STRONG SHADES

In Italy in the last 20 years, but in most of Europe, and in the Mediterranean basin, there’s a trend to propose, for exteriors too, especially strong shades, intense, very charged and clean.
Cromo for the paint manufacturer Colorificio Tassani has relized a special fandeck size 21x5cm, with 60 single strip shades, a very exacting work to reproduce the perfection of the colour, with metamerism index below D1 and with high covering.
This work has been made in 5000 pieces
www.tassani.it - info@tassani.it


SIKKENS

A new generation of silicates for internal and external surfaces. Available on the market two novelties of the Sikkens world. Between the decorative for internal use, is born Alpha Orient, a new finishing who give the appearance and the touch of silk. The particular composition of Alpha Orient create, in a new light, all the refinement and the elegance of the Far East silks. The colour range reaches until more than 100 shades. For external use, Alpha Supraliet is a line of mineral products in polisilicate based for a use on external wall surfaces according to DIN 18363 regulation.
Alpha Supraliet represent a remarkable step ahead in mineral products technology, of which it keeps the chemical-physical properties in transpiration and duration, but with a facility of use which was, until now, typical only of the organic paints. As for the potassium-silicate based products, also for Alpha Supraliet silica is the main binder.
The essential difference is in the nature and dimensions of the inorganic binder: whereas in traditional silicates it is formed by potassium-silicate, in Alpha Supraliet products it is formed by colloidal silica (Sol). In comparison to potassium-silicate, colloidal silica quicken the development of resistence to liquid water and, in general, the drying process. Alpha Supraliet products have the advantage to generate, in the drying phase, a lower quantity of soluble salts and they are easy installed, whether with brush or roller. They reduce the traditional application times of mineral products, they have self-cleaning function and good physical adhesion.
www.sikkens.it - info@sikkens.it
 

SAYERLACK-LINEA BLU

The products for clearing and maintenance of wooden window and door frames. Inside the range Linea Blu Sayerlack, here two new specific products for the cleaning and maintenance of wooden frames. They are a Neutral Detergent and a Re-invigorating for wooden frames.
The Neutral Detergent (code HT8011) is available in the new and practical 500 ml spray version called Trigger and it clean deeply and in a neutral way from dust, smog and various residues. I can be used on all wooden frames already painted, whether with water or solvent based varnishes. His degreasing action doesn’t spoil the varnish and doesn’t leave any residue. It is quite good for glass and recommended for wooden surfaces. It’s suggested the use before the application of the other specific product for maintenance: the Re- invigorating for wooden frames available in water based version (code HH8012 transparent), and in solvent based version. Of this last version are available three colourations. The transparent version boasts a perfect application on every kind of frame, even lacquered. The two other versions, walnut (KK1122) and honey (KK1132), are used on frames which have stains or “fadings”, to restore homogeneity, besides regenerating the varnish.
These products, as a matter of fact, feed and regenerate the varnish, extending beauty and duration. Their application is also very easy and quick: if wood or varnish don’t show cracks, it’s enough to clean the surface with the Neutral Detergent, with a cloth, and let dry; then apply the Re-invigorating with a brush or a cotton or linen cloth in one passage avoiding accumulations. It is possible to apply a second coat after a period of six hours. Sayerlack offers a practical maintenance kit containing these products besides the accessories for their application.
www.sayerlack.it - info@sayerlack.it


TASSANI

A fundamental novelty for yard problems. The Conforming Fiber-reinforced Background is the new product of the range “I Professionali” who enriches the Tassani proposal for wall surfaces painting.
The innovative product, colourable with tinting machine, has been specially realized in acrylic and acrylic-siloxanic versions to offer an application system good for any requirement of the customer: the acrylic-siloxanic versions guarantees, in facts, a better waterproofing and transpiration of the surface where it is applied. Technically The Conforming Fiber-reinforced Background is a filling paint special acrylic resins based, charged in calibrated granular size and acrylic fibres which, giving a structure to the applied product film, improves his resistance. Thank to his filling and conforming power, the product is ideal for applications on external and internal walls who have typical problems of the building yards, like statical superficial hairline cracks, partially flaked paints, restored plasters and putties, presence of different kinds of plasters (for example rough and dehumidifying plasters). Once used the product is assimilable to a skim plaster; so it’s possible to recreate the effect applying the product on plasterboard. The Conforming Fiber-reinforced Background, if used on supports of good cohesion, doesn’t need a primer and can replace thr first finishing coat, amortizing working costs and times.
www.tassani.it - info@tassani.it

GRUPPO IVAS

A soul of cement for walls. Metropolis®, the new decorative division of Ivas group, propose the innovative effect Soul Cement, cement texture to give life to walls worthy of  lofts, high tech spaces for interior design decoration and industrial. This particular wall paint has a raw, essential and metropolitan look to create surroundings out of traditional schemes, bringing inside what’s usually outside, for cosmopolitan atmospheres walls. Soul Cement is pure soul of cement, urban life stuff, contemporary, unprejudiced and underground style expression that keeps the minimalist charm of suburban hangars, striking the surrounding with rips of pure washed away cement.
Soul Cement is available for interiors and exteriors, in eight shades: smoke, slate, lead, anthracite, greige, travertine, avio and turtle-dove.
Metropolis® products, finally, are water based and eco-sustainable because without solvents and very small release of organic volatile substances as requested by VOC regulations.
www.gruppoivas.com
info@gruppoivas.com

VIERO

It’s coming the new press campaign with title: “I want a house with the colour of the sky”. Since September 2010 on the main technical specialized magazines has been published the new communication campaign to fling again the brand Viero. The campaign is mainly addressed to all the architects and designers who look for application solutions chromatic harmonies in the van of main technologies. Together with the marketing subject, which recalls the painting style of Henry Matisse, the head line “I want a house with the colour of the sky” refers to the several possibilities offered by the new chart Viero. Rich in colours, classic shades and full shades, bright, lively, into line with new architectural trends, the range is expression of a wide experience in the sector and a serious research who brought to unique chromatic solutions, with outstanding results on durability. The intention of marketing message, besides being emotional has an informative characteristic because in publishing has been shown the whole range Viero, among finishing products and technical products. Coming from a image restyling project, either in packaging or re-classifying of the range of products, the brand Viero assert in Italy his position as a specialist for consolidation, restoration and decoration of the façade of modern and contemporary buildings.
www.viero-coatings.it - info@viero-coating.it


EP VERNICI

A certitude for car styling. Car Refinishing is the car styling paint compartement signed EP Vernici, born under the banner of quality and respect for the environment and for the user, who offers special products for the varnishing of cars, buses, trucks and more. Since 30 years, in facts, EP Vernici represent a guarantee for industry and retail. Car Refinishing is the system of traditional and water based varnishes, adaptable to any coach repairer, who satisfy the different complexions for the best quality and esthetical yields, as drying quickness, covering, adhesion to VOC regulations and resistance to atmospheric and chemical agents.
www.epvernici.it
customerservice@epvernici.it

MAZZONI

A practical protection from woodworm. Produced and distributed by Mazzoni, Timpest Aqua Antitarlo controls and eliminates woodworms, which are removed for contact and swallowing and it fights the wood caries, known also as “soft caries” caused by enzymes product by fungus, mainly the blue fungus. Several tests, complyling with obligations of The Italian Ministry of Health, have verified the composition and the validity of the product and showed the effectiveness of the insecticide against woodworms on different structure woods, hard or soft, and proved the validity of the other active principles against funguses who bring to wood decay.
Timpest Aqua Antitarlo is a water based product in macro-emulsion, ideal to treat wood either in interiors or exteriors. It penetrate the wood fibers, having an efficacious action against the woodworms and protecting it from aggressions of woodworms, funguses and mould.
This product is ready to use and is particularly suitable for furniture, beams, floors, frames and every manufactured article in wood or raw wood for any production. It can be applied with brush, spray or by immersion and it’s applied in one or two coats on clean and dry wood on all internal and external surfaces.
www.timpest.com - info@timpest.com

Sestriere Vernici: Performing
and eco-sustainable enamels

Sestriere Vernici, offers three versions of enamels Deco D’Ecò:
Brilliant, Satin and Mat. These products, from the beginning, had characteristics of high resistance in exteriors even in marine and industrial environments; quite good elasticity and extension; abrasion resistance; ease in application; very good brush yield and colour retention.
Shortly, the perfect synergy and a continuous dialogue between the different company compartments allowed the realization of a prestigious line which is proposed as the only alternative to solvent based enamels.
www.sestrierevernici.com
info@sestrierevernici.it


For further information:
Stefano Bettini - Export Manager Cromo srl
Tel.: +39 331 84 81 770 - Fax: +39 02 66 20 03 18
E-mail.: stefano.bettini@cromosrl.it - web.: www.cromosrl.it